This article is a paid partnership with Krug and published by Cuisine as advertorial.
In the realm of Champagne, the House of Krug has orchestrated a new chapter in New Zealand’s gastronomic symphony, announcing Josh Emett’s Auckland Restaurant Onslow as the only Krug Ambassade in the country. This prestigious collaboration, curated by Clémence Krug, a seventh-generation member of the Krug family, heralds a fusion of culinary passion and Champagne expertise.
As the daughter of Olivier Krug, Clémence Krug brings a unique perspective to her role within Moët Hennessy ANZ. From her formative years in a wine-centric household to her tenure at Moët Hennessy Diageo France, Clémence’s journey epitomises a blend of tradition and contemporary flair. Her role as Junior Brand Manager for Prestige Champagne in Australasia reflects not just a familial connection but a commitment to nurturing the love for Krug in a new locale.
The distinction of being the sole Krug Ambassade in New Zealand is a testament to Onslow’s alignment with Krug’s ethos. The culinary prowess of Josh Emett, paired with Helen Emett’s dedication, convinced Clémence that Josh Emett was the perfect face for Krug in New Zealand. Krug Ambassades are not merely locations, they are the embodiment of Krug’s spirit and Onslow’s appointment amplifies Krug’s presence in the region.
The collaboration with Onslow introduces a tantalising culinary symphony: Josh Emett’s renowned fried chicken and caviar dish harmonising with Krug Grande Cuvée 171ème Édition. Clémence Krug is delighted in the audacious pairing, highlighting the contrast between the refreshing notes of Krug and the rich character of fried chicken. This culinary innovation encapsulates the concept of ‘rough luxury’, a hallmark of Krug experiences worldwide.
Onslow now boasts an exclusive selection of Krug Champagnes, including the rare Krug Clos Du Mesnil and Krug Clos d’Ambonnay. Clémence Krug draws a captivating analogy, likening these cuvées to virtuoso soloists in a grand symphony, each showcasing the unique character of a single plot of chardonnay or pinot noir. The Krug Grande Cuvée 171ème Édition, as the complete symphony of flavours, rounds out this exquisite orchestra of Champagne.
Anticipation builds for the 10th anniversary of the annual Single Ingredient series in 2024. A cornerstone of Krug’s savoir-faire is the art of understanding that each individual plot of vines, through its wine, is in itself a single ingredient in Krug Champagne.
Each year, Krug chooses a humble ingredient that highlights individuality and invites Krug Ambassade chefs from around the world to create a dish to be the perfect partner to the latest edition of Krug Grande Cuvée and Krug Rosé. While the details remain shrouded in secrecy, the collaboration between Krug and Onslow, especially with Josh Emett at the helm, promises an unforgettable celebration, inviting enthusiasts to partake in the unveiling of his gastronomic masterpiece..
As the Krug Ambassade network continues to burgeon globally, Clémence Krug remains discreet about future developments, leaving it to the discerning choices of Krug Maison. The growth and expansion of this network stand as a testament to the global resonance of Krug’s philosophy, shared and celebrated by Krug Ambassades worldwide.
In New Zealand, the symphony of Krug and Onslow continues to crescendo, inviting discerning palates to savour the exquisite notes of Krug Champagne and culinary innovation. This collaboration embodies the essence of Krug’s commitment to creating exceptional experiences, transcending the ordinary and inviting enthusiasts to partake in the extraordinary.
Onslow  is located at 9 Princes St in Auckland. Visit the Krug Ambassade website to read Josh Emett’s interview about the partnership.