Slick & Sassy Media Ltd became the proud owner of New Zealand’s most respected and trusted food brand in December 2017.
Kelli Brett is thrilled to be the custodian of such an iconic New Zealand brand and are excited at what lies ahead.
Print Overview
In January and February, we will showcase high-end outdoor living and entertaining, providing inspiration for making the most of the summer.Â
Our core focus is to provide inspiration for living a premium lifestyle across food and drink, travel, restaurants and luxury living, throughout all of our content.
Bi-Monthly Readership – 276,000*
Cuisine is the only food, drink, and hospitality publication (and website) in New Zealand that encompasses all aspects of lifestyle, products, and experiences targeting the industry and consumers at the point at which the market converges. With key connections to industry leaders and businesses, along with our leading award programmes, Cuisine offers the only true connection that provides a channel and platform for messaging throughout New Zealand.
The print runs of each edition of the publication vary due to factors such as subscriptions, extra order copies for partners, and other variables.
To determine the reach of the publication, the most reliable indicator is the third-party independently audited statistics gathered by Nielsen. These statistics consistently show that Cuisine tops its category against our competitors and is second only to National Geographic among all other bi-monthly publications.Â
This means that every eight weeks, over 6.2% of all New Zealanders aged 15 years and above read Cuisine, and 7.8% of New Zealand household shoppers specifically read it.Â
Cuisine’s average readership figures have grown consistently year on year for the past three years.
34% of our readers live in Auckland and are predominantly Female aged 48+, with a household income that is 8% higher than the national average of $119,700. The average personal income is also 10% higher than average at $70,100 p.a.
66% of Cuisine readers cook in their own home and 7 out of 10 Cuisine readers say the way their home looks is very important to them..Â
25.1% of Cuisine readers hold one of the 3 “NZ Top occupations’ such as Senior Government Official, Business Manager/Executive, Business Proprietor/Self Employed
Cuisine readers spend an average of 55.6 minutes reading each publication with 40% reading for between 1-2 hours.
* Source: Nielsen CMI Q4 23 – Q3 24
Cuisine Digital Network (CDN)
The Cuisine digital network is a series of spaces and channels that allow for content drivers (paid image and text-based positions) to be distributed throughout the ecosystem fondly known as ‘The Cuisineverse’.
Our Digital Content Driver Ecosystem includes:
- Website Topic Hubs: News, Recipes, Hospitality, Lifestyle, Travel and Drinks.
- Website Spaces: Marketplace + Events
- External Channels: Email Communications and Meta Social – Facebook + Instagram
The content drivers are designed to create awareness and pull the audience inward toward the pages within the Cuisine web platform. Â
The Web, EDM, and Social channels can work independently of each other sharing a piece of the overall client messaging in the appropriate way for the channel or telling the same message all at once.
Cuisine Client Profiles
A Cuisine Client Profile page works to create an anchor point that tells our client’s message and acts as a centre for all content and promotional drivers across the print and digital network. Â
Our Client Profiles come in three sizes and are based on the amount of content and inbuilt functionality. For a minimum of three months, these spaces receive traffic from various hubs and on-site placements.Â
They can be complemented with specific monthly content driver campaigns across the Cuisine Digital Network (CDN) and channels. Content & Functions on the Profile page may include:
- Slideshows
- Galleries
- Articles
- Embedded Video and Audio
- Direct Bookings
- Products for Sale
- Enquiry Forms
- Resources